Influencer & Affiliate Marketing Lead

Influencer & Affiliate Marketing,
Built From the Inside

I'm Mick Benjamins. I spent more than nine years building and running influencer and affiliate marketing at Native Instruments, growing the program from zero to nearly €11M on a hand-picked network of 250+ creators and artists.

Most people in this field have done one side of it: either the brand-side strategy or the creator relationships. I've done both, in one of the most relationship-driven corners of music tech. I built Native Instruments' creator, influencer, and affiliate function from scratch, and I did it as someone who came up in the music itself, first behind the decks, then deep in the gear.

That mix (commercial rigour on one side, real community trust on the other) is what makes this kind of marketing actually work. It's what I'd bring to your team. The rest of this site is the proof.

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"Mick found me at 5,000 followers, offered me an unreleased instrument before anyone knew who I was, and has backed me every step of the way to over half a million. He introduced me to creators, musicians, and developers all over the world."

Robert Dudzic profile picture

Robert Dudzic, Sound Designer

What I do

Back the person, earn their trust, deliver the numbers.

01

Influencer programs, built and run end to end

Not a list of names to blast. Getting the right product into the right hands, then giving creators the freedom to show it their way. That's what makes content authentic, and what makes it work for creators and for brands.

01

Influencer programs, built and run end to end

Not a list of names to blast. Getting the right product into the right hands, then giving creators the freedom to show it their way. That's what makes content authentic, and what makes it work for creators and for brands.

02

Affiliate programs, from zero to revenue

Where influencer work becomes measurable. I built Native Instruments' first affiliate program, then launched and scaled it across three brands, running every part of it hands-on. Getting creators paid for being honest with their communities.

02

Affiliate programs, from zero to revenue

Where influencer work becomes measurable. I built Native Instruments' first affiliate program, then launched and scaled it across three brands, running every part of it hands-on. Getting creators paid for being honest with their communities.

03

Relationships that last years, not campaigns

A creator who's trusted me for years sells more than ten I've just started working with. That's the whole point of building slow: the same people show up release after release. And the network comes with me.

03

Relationships that last years, not campaigns

A creator who's trusted me for years sells more than ten I've just started working with. That's the whole point of building slow: the same people show up release after release. And the network comes with me.

04

Make creators part of how a company works

I speak both languages: I understand what creators need to do their best work, and what a business needs to justify the spend. At Native Instruments, creator marketing went from not existing to being prioritised over other channels.

04

Make creators part of how a company works

I speak both languages: I understand what creators need to do their best work, and what a business needs to justify the spend. At Native Instruments, creator marketing went from not existing to being prioritised over other channels.

Selected achievements

  • Grew Native Instruments' affiliate program from zero to nearly €11M in tracked revenue.

  • Built the entire creator and affiliate infrastructure myself: tracking, briefs, recruitment, and process. I made creators part of every campaign the company ran.

  • Scaled the program across three brands for a 31% affiliate revenue jump in 2025.

  • A network of 250+ creators, producers, DJs, artists, and music directors, chosen one at a time. Real working relationships built over years.

  • Placed Native Instruments hardware on the stages of major touring acts.

  • 20+ years embedded in the DJ and music production community the marketing depends on.

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“One of the best artist relations people I’ve come across in this industry. He understands what I need as a creator, keeps me in the loop without ever being pushy, and represents his company with professionalism and loyalty, even when things get complicated.”

Ziv Eliraz, Editor at Loopop

Next

Four principles run through all of this, and none of them start with a follower count.

How I think about this work

© 2026 Mick Benjamins | Based in Berlin, Germany